Design once, deliver repeatedly. Refine as you learn what works.
Coaching Programs give you a structured blueprint for your coaching methodology — then let you run it with different clients, different cohorts, and different timelines, without rebuilding anything.
A programme is a blueprint. A cohort is a live run of it.
Most coaches develop a methodology over time — a sequence of conversations, reflections, and exercises that reliably moves clients forward. But translating that methodology into something repeatable usually means spreadsheets, duplicated folders, and a lot of manual setup every time you run it with a new group.
Coaching Programs separate the design from the delivery. You build the blueprint once — the structure, the content, the coaching flow — and then create cohorts whenever you're ready to run it. Your signature 6-session leadership programme. A 12-week career transition journey. Each cohort inherits the full structure, and any improvements you make to the blueprint cascade to future runs.
The result is a coaching practice that scales without losing its shape. Every client gets the same intentional journey. Every cohort benefits from what you've learned. And you spend your time coaching — not recreating the wheel.
Give your programme a shape — not just a sequence.
Every good programme has an arc. It doesn't just deliver content in order — it takes the client on a journey with a beginning, a middle, and an end. Programme flows let you design that arc using stages, steps, and the content attached to each.
Stages are the chapters
Every coaching journey has a natural shape — orient and build trust at the start, do the deep work in the middle, consolidate and look forward at the end. Stages let you design that arc deliberately, so moving from one phase to the next feels like genuine progress for your client, not just the passage of time.
Steps are the detail
Inside each stage, steps represent specific moments in the coaching experience — an orientation exercise, a reflection sequence, a skills assessment. You attach content from your collections to each step, and when a client reaches that point in the journey, the right material arrives in their journal automatically. The programme drives the delivery so you can focus on the conversation.
Pacing you control
Content isn't delivered on a fixed schedule. You advance each client when they've meaningfully engaged with the current step — not when a calendar says so. Some clients move quickly. Others need more time to sit with what they're processing. The programme adapts to each person's rhythm because you're the one setting the pace.
Every cohort benefits from everything you've learned.
Each time you run a programme, you learn something. A stage that needs more breathing room. A collection that lands better earlier. An invitation question that draws out something useful. Those insights should compound — not disappear when the cohort ends.
Changes cascade — improvements stick
Refine a stage, swap in a stronger collection, adjust the invitation flow — and every future cohort inherits the improvement. Your methodology gets sharper with each run, and the programme evolves alongside your coaching. No rebuilding, no version confusion, no "which copy is the latest one?"
Cohort-level customisation
While the programme blueprint stays consistent, each cohort can carry its own additions. Extra resources for a particular industry group. Notes tailored to a cohort's context. Additional documents uploaded just for this run. The core methodology stays the same across every delivery — the details adapt to who's in the room.
Track every member's journey
You always know where every member stands — what they've received, what they're working through, and what's coming next. One person might be deep into their core development while another is still finding their feet in the opening stage. You manage them individually, advancing each person based on readiness rather than a shared timeline. The same programme, but each client moves through it on their own terms.
Sessions, onboarding, and content — all configured in one place.
A programme isn't just a content flow. It's the complete coaching experience — from the moment a client is invited through to their final session. Everything is configured at the programme level so every cohort delivers the same thoughtful experience.
Invitation flow
The invitation flow is your client's first experience of the programme — and first impressions matter. A clear welcome that sets expectations. Intake questions that help you understand where each person is starting from. By the time you meet, you already know something meaningful about them, and they already feel oriented in the journey. Design it once, and every cohort starts from the same place of clarity.
Session types
A programme typically involves different kinds of conversations — a discovery call, a deep 1:1, a progress check-in. Each session type carries its own flow: preparation that arrives before the conversation, prompts that guide the session itself, and follow-ups that land in the client's journal afterwards. Live sessions and the programme journey stay connected, so nothing falls between the cracks.
Resources they can always reach for
Not everything belongs in a structured sequence. Reference materials, self-guided exercises, and resources your clients might need at any point live in a browsable library alongside the programme flow. If you use the AI Thinking Partner, its persona and focus areas are configured here too — so the full coaching environment is consistent from the first cohort to the twentieth.
See how programmes fit your coaching methodology.
Book a short demo to explore programme design, walk through a sample flow, and see how Coaching Workspace helps you deliver your methodology at scale.