This collection distils five core principles from Built to Last into a structured coaching programme. Each principle includes a micro lesson, blind spots, journal prompts, and a five-day habit builder.
The five principles:
Preserve the Core / Stimulate Progress — Hold tightly to your core values and purpose while relentlessly pushing for innovation and change.
Big Hairy Audacious Goals (BHAGs) — Set goals bold enough to change how you think about what's possible — concrete, emotionally compelling, and rooted in purpose.
Clock Building vs. Time Telling — Shift from being the person with the answers to building systems and structures that produce results without depending on any single person.
Try a Lot of Stuff and Keep What Works — Replace the pursuit of the perfect plan with intentional experimentation — small, fast tests that accelerate learning and reduce risk.
Good Enough Never Is — Cultivate a restless commitment to improvement driven by curiosity and craft, not perfectionism or fear.